Start selling with Cuppa today
Empower your business with our all-in-one platform – free, efficient, and designed to fuel your success!
Get started - it's free

Top 10 Online Business Ideas 2023 That You Can Implement Today

The top 10 online business ideas 2023 that you can implement today include affiliate marketing, launching online courses, dropshipping, blogging, selling digital products, offering freelance services, influencer marketing, curating niche subscription boxes, selling NFTs, and creating online stores.

Now that it’s 2023, you might be in the season of “I want to start a business but have no ideas.”

Like many other aspiring entrepreneurs, you dream of creating a profitable business. However, unlike old times, the digital age has brought many positive changes in launching a business, including the cost of starting and advertising it.

Today, there are plenty of affordable options for those who want to start a business. You can make a business page on social media or create an online store for budget-friendly rates.

But, to get your foot in the door as a budding businessman, you need to find a set of business ideas for beginners or low-cost business ideas with high profits. You also have to identify a concept that complements your skills and abilities.

To help you find the best business ideas, we listed the top 10 online business ideas 2023 that you can quickly implement today.

Let’s start.

Why start an online business this 2023

Creating an online business is a great way to escape your 9 to 5. That aside, investing in it allows you to enjoy the following:

Benefits of starting 2023 with an online business

Minimal investment

Starting an online business only needs a little initial investment compared to building a brick-and-mortar store.

Most of the skills necessary to succeed in your digital endeavor only require knowledge you can learn from different online platforms.

However, if you want to skip the entire learning process, you can also choose to pay for such services and hire someone else to manage it on your behalf.

Moreover, choosing to do your business online means not worrying about high overhead costs such as rent and utilities.

A larger, broader market

When you create an online business, you can make a website, a Facebook page, or any other form of presence on social media to boost it.

This step puts your business on the internet. People worldwide can see and interact with it, given that you implement this action with the right strategies.

Furthermore, with the help of modern techniques like search engine optimization and email marketing, you can reach more people and generate more leads, increasing your sales over time.


The thing with online businesses is you can operate them whenever and wherever you like.

No one can stop you from running them on a part-time or full-time basis, so you can choose to work at it from home, from a coffee shop, or even while traveling.

Such flexibility leads to a better work-life balance, giving you more control over your schedule.

That way, you can now spend time with family and friends, pursue hobbies, and do other responsibilities that would otherwise be difficult to maintain with a traditional work schedule.


You can automate certain functions in an online business to make operations more cost-efficient.

For instance, you can use software to automate inventory management, bookkeeping, and even customer support.

You can also schedule your blog posts and social media campaigns if you like to do things ahead.

These automated tasks can help you save time and money while focusing on growing your business.


Online businesses work on digital infrastructure, which makes it scalable as needed.

For example, you can easily upgrade your server or hosting plan if you need to handle more traffic to your website or process more orders.

In addition, you can also hire a virtual team and expand your business without incurring additional overhead costs.

Doing this also enables you to tap into a larger talent pool worldwide while finding the best people for your business.

Lastly, you can quickly scale your online business by adding more products or expanding to new markets.

You can make new product lines, create new features, or even conduct business operations in other countries.


With an online business, entrepreneurs like you can easily track and access metrics that help you understand which of your strategies are working.

By monitoring vital benchmarks like customer engagement, website traffic, and revenue, you can make better decisions about where to invest your time and money and what changes to make to your business.

Online business opportunities 2023

As we kick off 2023, now is the perfect time to explore online business opportunities available for those looking to start their eCommerce venture from home.

Here, we will look at the top 10 online business ideas 2023.

Affiliate marketing

Affiliate marketing helps you earn passive income by promoting products and services you love.

This performance-based marketing has companies reward their affiliates for every customer brought to them by the affiliate's marketing efforts.

In affiliate marketing, you promote a company's items on your website and create customized links that your readers or customers can purchase.

Once they buy through the links you've provided, you can earn up to 10% commissions.

How to start with affiliate marketing

To start with affiliate marketing, sign up for affiliate programs like Amazon Affiliates, eBay Partner Network, Fiverr Affiliates Program, and many others.

These businesses will issue an affiliate code or link for you to utilize in promoting their stuff.

You may start earning money by marketing things as long as you have an audience. But building a loyal following takes time, so this is where your SEO strategies can come in handy.

As an affiliate, you can track your earnings through a dashboard provided by the parent company.

In addition, this dashboard will also show how many clicks the affiliate link has received, as well as other important metrics you need to be mindful of.

Launching online courses

With the rise of online learning, creating and selling your online course can be a great way to impart your knowledge and skills to others while earning money.

Whether you're an expert in a specific field or only have a unique perspective on a topic, there's likely an audience out there who would be eager to learn from you.

How to make an online course

Brainstorm topics that you are well-versed in. Structure the information and structural processes you'd like to share regarding your chosen subject.

Then, position them in a fun yet comprehensive learning curve.

After deciding all these aspects, place the entire thing into modules and activities.

Sign up on online course platforms like Udemy, Skillshare, TrainerCentral, and many more. Then, launch your online course and start selling them.

Don’t forget to advertise their results and write what your audience can gain from them.


Some business activities can be too time-consuming. And sometimes, these things may keep you away from building a business. 

However, with dropshipping, you can start an eCommerce business without keeping an inventory, handling shipping, or managing production. 

You don't keep the products in stock. So you can dodge these costly managerial responsibilities. 

Instead, you only have to post the products on your store, set their reasonable prices, advertise them, process your customers' orders, and handle customer service. 

And that is because, with dropshipping, you only have to buy from the supplier once the sale exists.

Disadvantages of dropshipping

The downside to dropshipping is that you'd never be able to handle or see the product, so there's no way for you to double-check its quality.

The third-party vendor is also responsible for product development, packaging, storage, shipping, and delivery. So any concern in these areas can be challenging to resolve.

That's why it's crucial to find the right supplier and products to sell in dropshipping, as it can impact the profitability and scalability of your business.

How to begin dropshipping

To begin dropshipping, identify a niche or market to focus on. Then, find suppliers that offer dropshipping services.

Create an e-Commerce store or online platform to sell the products.


If you love sharing what you know or writing things you've deeply researched, then blogging is for you.

Because blogging allows you to share your knowledge, experiences, and expertise with a broad audience, you can earn while speaking your mind and sharing your personality at the same time.

By building a following and creating valuable content, you can monetize your blog through sponsored posts and downloadable materials like e-books.

Blogging can also serve as a platform to promote your products and services.

How to start blogging

With the right strategies and hard work, blogging can become a sustainable source of income.

To venture into blogging, create a blog with website builders like Cuppa. Write highly informative blogs that will educate them on topics you specialize in.

Remember, in blogging, you must observe three elements: consistency, quality, and relevance. In everything you post, always make it a priority to add value to your readers' lives.

Once you write blogs that genuinely inspire, educate, and entertain them, your audience will have a definite cause to follow you.

And then, you can leverage that following to create business opportunities.

You can build relationships, partnerships, and monetization strategies, which will eventually help you establish yourself as an authority in your industry.

Selling digital products

One of the top 10 online business ideas 2023 is selling digital products. You can create and sell items delivered and consumed in a digital format, such as e-books, online courses, software, music, and more. 

In 2023, as online shopping and digital consumption continue to grow, it is a good idea to start a business selling digital products, such as e-books, online courses, software, and digital art, that you can deliver to customers via the internet. 

This type of business allows for low overhead costs as there are no physical goods to produce or store. 

Additionally, digital products can be easily replicated and distributed, making it easy to reach a global market.

Offering freelance services

As the gig economy grows, more companies are looking to outsource work. Because of this, you can offer services to multiple clients on a project-by-project basis.

This type of business is called "freelancing," a self-employment way of earning that involves a wide range of services like graphic design, writing, web development, consulting, and many others.

Like other business opportunities included on this list, starting a freelance business only requires little to no startup costs.

You only need to invest in the tools and equipment necessary for the services you want to offer, notably a laptop or a computer suitable to your needs.

Additionally, freelancing allows you to have a flexible schedule.

It also allows you to choose the projects you want to work on, which can be a great way to build a diverse portfolio and gain experience in different industries.

With the increasing demand for remote work and digital services, freelancing is a business idea that you can start from anywhere.

Platforms like Upwork, Fiverr, and are great for marketing your skills, finding clients, and giving your freelance business a headstart.

Influencer marketing

If you’re into social media and your confidence is sky rocket high, then being an influencer is perfect for you.

Influencer marketing refers to partnering with companies and promoting their products and services on social media platforms like Tiktok, Youtube, Facebook, and Instagram.

In 2023, influencer marketing will continue to be an effective and widely used method for businesses to reach their target audience.

As more and more people spend their time on social media, influencer marketing allows companies to tap into that audience more authentically and engagingly.

And that is why companies search for influencers that align with their brand and target market.

Additionally, this field can be cost-effective for brands compared to traditional forms of advertising, as they can negotiate deals with influencers based on their reach and engagement.

To successfully get into the influencer marketing business, you need to have a strong and comprehensive understanding of the social media landscape, know how to identify and work with other influencers, and create and execute effective campaigns.

Curating niche subscription boxes

A subscription box is a package of curated products you deliver to customers regularly (monthly, quarterly, or bi-annually).

By focusing on a specific niche or interest, subscription boxes can offer customers a personalized and tailored experience.

This type of business allows you to tap into a specific market and build a loyal customer base.

By focusing on a particular niche, you can create a unique, targeted offering that appeals to a specific group.

Moreover, subscription boxes can generate recurring revenue, as customers typically sign up for a recurring service.

To start a niche subscription box business, you will need to identify a niche or market that you are passionate about, research the available products, create a product sourcing strategy, and develop a marketing plan to reach your target audience.

Additionally, you will need to create a website and subscription service to manage customer orders, payments, and shipping.

Platforms like Cratejoy, Subbly, and Recharge are some examples of platforms that offer the necessary tools and services to start and manage your subscription box business.

You can also utilize social media platforms like Facebook, Twitter, and Instagram to promote your subscription box service and connect with potential customers.

Selling NFTs

The market for NFTs is currently experiencing significant growth. NFTs, or non-fungible tokens, are unique digital assets that cannot be replicated or exchanged for an identical asset.

They are typically used to represent ownership of digital art, collectibles, and other digital assets.

To start an NFT business, you will need to create or acquire a portfolio of unique digital assets that you can then tokenize and sell as NFTs.

You can create digital art, music, videos, or other digital content tokenized and sold as NFTs. You can also acquire existing NFTs or digital assets and resell them.

Once you have a portfolio of NFTs, you will need to set up a marketplace or platform where you can sell them.

There are several popular marketplaces for NFTs, such as OpenSea, Rarible, and SuperRare, that you can use to list and sell your NFTs.

To succeed in this business, you need to develop a good understanding of the NFT market and identify what types of digital assets will be in demand.

Additionally, you will need to have a strong social media presence and be able to market your NFTs effectively to potential buyers.

Overall, the NFT market is still relatively new, and technology constantly evolves.

However, the market will continue to expand in the coming years. And it may be an excellent opportunity for entrepreneurs to start an online business.

Creating online stores

Building an online store, also known as e-commerce, is an awesome way to end our list of the top 10 online business ideas 2023.

E-commerce refers to buying and selling goods or services online through a website or mobile application.

As more and more people are shopping online with the shift to digital services, having an online store can be a profitable business idea.

One advantage of starting an online store is reaching a global market. With an online store, you can sell your products or services to customers worldwide, 24/7.

Plus, it can offer a wider selection of products and services than a traditional brick-and-mortar store.

To start an online store, you will need to choose a niche or market that you are passionate about and have knowledge of, research products available, and create a product sourcing strategy.

You will also need to create a website and set up payment and shipping options.

E-commerce platforms like Cuppa are popular options for creating and managing an online store.

These platforms offer a variety of tools and features, such as templates, payment gateway integration, and inventory management, that can help you to create and run your online store easily.

Additionally, as more and more people are using mobile devices to shop online, it is important to keep your online store mobile-friendly and to make the shopping experience easy and convenient for customers.

Start your 2023 with an online business

Starting an e-commerce business in 2023 is a wise move as online shopping trends continue to soar.

The opportunities are endless, from selling digital products to providing freelance services to influencer marketing, creating niche subscription boxes, and building an online store.

The key to success in any of these business ideas is to identify a niche or market that you are passionate about and have knowledge of and to be strategic in your approach.

With the proper tools and resources, you can start and grow a successful online business today.

Also, keep in mind that the digital landscape is constantly evolving, so it's important to stay up-to-date with the latest trends and technologies to stay competitive.

With a clear plan and willingness to adapt and innovate, you can turn your online business idea into reality in 2023.

Start your ecommerce adventure today. Sign up with Cuppa and grow your online business now.

Interested in building your own website? Join the Cuppa early access.

Read More
No items found.

Join 2000+ entrepreneurs who already have a head start.
Get free online marketing tips and resources delivered directly to your inbox.
Thanks for joining!
Oops! Something went wrong while submitting the form.
Start your
online business
today. For free.
Grow your business with Cuppa's guides and tools.
Thanks for joining!
Oops! Something went wrong while submitting the form.
Try Cuppa for free, no credit card required. By entering your email, you agree to receive marketing emails from Cuppa.