The importance of websites cannot be undermined in an era where people refer to the internet for almost all aspects of their lives. With a website to increase your credibility, visibility, and reach, you can create a strong online presence that will drive you closer to potential customers, business opportunities, and growth. Nowadays, having a great website is more important than ever. In fact,97% of people use the internet to learn more about businesses, while62%of them disregard those without visibility online. So, without a website to showcase your brand's products and services, you might find yourself losing your business in a short while. That said, here are six reasons why your business needs a website:
If you don't have a website, you're missing out on a key opportunity to promote your business. Creating a website allows you to do the following:
Did you know that without a website, you're only accessing7% of your market? Yup, that's right. Just a meager 7%. And that's because 93% ofpurchasing decisions start with a search. Mainly because not all customersknow the brands that carry the type of product or service they need. Moreover, people have other buying considerations to think about, which leads themto hit up the search engine to see what their options are and identify which one suits their needs. So, without a website, how can you present yourself as the best choice for them? With a brick-and-mortar store, your customer base is limited to those close enough to visit your business in person. But with a website, your customers can come from anywhere around the world. This allows you to sell your products and services to a much wider audience.
Aside from helping you establish your online presence, a website also keeps you accessible 24/7.Even while you're fast asleep, your business can still be of help to your audience as they can
In effect, even if these people don't buy anything from you on the get-go, they'll
That said, it's no surprise why organizational studies have always depictedaccessibilityas one of the customers' primary considerations for purchasing from companies.
A beautiful website builds a feeling of reliability, credibility, and trustworthiness. These values demonstrate to your customers that you are a safe business to transact with. In effect, this makes it easier for you
As your website is frequently the first point of contact for potential customers, it is considered highly critical to offer credibility right off the bat. To do this, you can
One of a brand's most challenging task is to provide continuous customer service. However,9 out of 10 Americansconsider customer service as a primary factor in choosing the brands they do business with. So, companies need to find a way to offer quick and cost-effective customer service. This increasesthe significance of websites more evident as customer assistance can then be offered through websites in various ways:
86% of customers use the internet to find local businesses, which is why your website should appear when someone searches for products and services online. To make the most out of this opportunity:
Creating a website is like giving yourself the opportunity to outshine your competitors. Although potential leads won't get a hold of your products and services yet, you can still give them a taste of what it's like to be your customer. Other than making your website beautiful, you can begin shaping your potential customers' experience by:
A slow loading speed can create disastrous repercussions on user experience. To emphasize:
Don't forget to include a complete catalogue of your products, rates, and services too. That way, customers can quickly choose what they want and order it immediately.
In a survey conducted by HubSpot,76% of customersagreed that one of the most crucial aspects of a website's design is when the website makes it easy for them to find what they want. This means that your ease of use significantly influences how wonderful a customer experience can be. Hence, customers should have no trouble navigating your website and accessing everything they need.
Nobody wants to waste time waiting for a payment to be completed when they can easily go to another website that provides hassle-free transactions.In fact, according to a research conducted byBaymard, 97% of the 4,384 respondents cited 5 web-design related aspects as reasons for cart abandonment:
To avoid this from happening, you can:
Overall, a website is a powerful marketing tool that can help you
So if you don't have a website yet, now is the time to create one. It could be the best decision you ever make for your business. Because with all the benefits that a website can offer, having one is indeed essential for promoting your business today. Build your website in a few easy steps with us. Sign up with Cuppa today.