Articles
& Guides

Thoughts on the future of client management from the Cuppa team.

Library

Help Articles

Founder Stories

Tips

Guides

New Features

Trends

How to Use Benchmarking to Transform Your Business

By understanding how to measure and optimize key metrics, companies can identify areas for improvement, adopt best practices, and stay competitive in the market. This guide covers the basics of benchmarking, its types, and the steps needed to implement a successful benchmarking process. Embrace strategic benchmarking to enhance your operations and drive business success.

8 min

What Is Customer Success? A Comprehensive Guide to Maximizing Client Value and Growth

This comprehensive guide explores the importance of Customer Success (CS) in maximizing client value and growth through proactive, data-driven strategies and dedicated teams. It differentiates CS from customer support and account management while providing actionable tips for implementing an effective CS strategy to boost customer retention, loyalty, and revenue.

10 min